Maine Cabin Masters
BEYOND LOCAL CELEBRITIES
Carpenter’s skill and artistic eye, Maine work ethic, frugal ingenuity and big dose a wry humor. That’s the dynamic and entertaining stew that has made the Maine Cabin Masters one of reality TV’s hottest properties.
The Cabin Masters restore cabins throughout their home state, providing both practical and whimsical upgrades to treasured family structures. Their skills are obvious, as is the joy it brings the homeowners with the end-of-show “reveals.”
As “the boss” Chase Morrill says, they’d be doing it this way even if the cameras weren’t around. That authenticity is their not-so-secret ingredient to their success. You can’t fake real, and it’s a rare quality these days.
Cove has had the honor of creating and maintaining the Maine Cabin Masters’ suite of websites to keep their fans happy and entertained.
+ + +
Chase approached Cove Design Works (at the time called Hero Media Arts) after the show’s first season, when it became clear the concept was finding an audience and their “fame” was on the rise. It was a busy first year on the account, as we provided web site design and maintenance, merchandise sourcing and online shop, and new promotional imagery.